Thursday, January 9, 2014

Gucci to break new ground with First Global Integrated Campaign on CNN

                                                                 
Luxury brand to exclusively sponsor CNN Style 2014 theme week & CNN.com/Style

CNN International has announced that Gucci is bringing its first ever international fashion and accessory television advertising campaign exclusively to the network this month.

The television executions will form part of an integrated drive that will see the luxury brand sponsor a CNN Style 2014 theme week on CNN International, in the network’s ‘CNN NewsCenter’, and ‘Connect the World’ programmes, alongside commercial vignettes, and sponsorship of a special section on CNN.com, www.cnn.com/style.



The integrated campaign, which will begin this week across Europe, the Middle East, Africa, Asia Pacific and the USA, will also feature online executions running on both CNN.com and CNN Money.

Petra Malenicka, VP ad sales Western Europe, CNN International Commercial said: “We are delighted that Gucci has chosen to CNN for its first ever fashion and accessory global television advertising campaign.  Gucci joins an expanding portfolio of luxury brands across our platforms, underlining the strength of our commercial proposition, which includes a ubiquitous international reach, as well as an upscale audience that perfectly matches its target group.”

Robert Triefus, Gucci's Chief Marketing Officer, commented: "This is a strategic opportunity to present our highly successful Bamboo Confidential integrated campaign across platforms and regions through CNN International's unique network in the all-important holiday season month of December. It will be the first time we have used television in this way, and CNN International's reach will ensure that this campaign will be extremely effective and efficient."

About CNN Style 2014 theme week
Airing daily in ‘CNN NewsCenter’ at 1130 GMT / 1430 KSA and ‘Connect the World’ at 2000 GMT / 2300 KSA, CNN Style 2014 theme week looks at trends and hot tips in fashion and style for the year ahead, taking viewers behind-the-scenes with leading industry figures. CNN Style 2014 theme week runs across CNN International TV and within www.cnn.com/style.


About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 375 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in March 2013, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 45 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.

About Gucci
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands.
With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (461 DOS as of September 2013) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores.
Gucci is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. For more information about Gucci, please visit www.gucci.com.