Monday, January 20, 2014

VERTICAL CATWALK showcasing Etoile “La boutique” SS14 collection at Burj Khalifa

Etoile “La boutique” SS14 collection showcased with the first ever
vertical catwalk on the world’s tallest building

Dubai, 20 January 2014              

Etoile “La boutique” participated as main partner in the Dubai Shopping Festival exclusive event; a vertical catwalk on The Burj Khalifa, followed with a horizontal catwalk showcasing the Spring /Summer 2014 Collection.

The first of its kind fashion show started from the highest building in the world with models descending down onto a horizontal catwalk outside the Armani Pavilion. The showcase included 40 looks from Alaia, Amanda Wakeley Atelier, Antonio Marras, Christian Dior, Collette Dinnigan, Ingie Paris,  Issa London, Roksanda Ilincic , Safiyaa, Thomas Wylde, and  Raoul.
The revolutionary runway attracted International media and VIP’s, who were mesmerised by the unexpected Etoile “La boutique” show.


Ingie Chalhoub CEO and Managing Director of Etoile Group and Creative Director of Fashion label INGIE Paris said: “We are very excited to be partners of DSF for this spectacular event. As the pioneers of luxury fashion in the Region, we are glad to show how the Etoile “La boutique” SS14 collection pushes the boundaries of fashion and gravity in the first ever Vertical Catwalk on the Burj Khalifa.”