Friday, February 28, 2014

Step into Spring- Summer 2014 with LIPSY

 Lipsy is a British fashion brand that's was founded in the heart of london in 1988. Lipsy is always relevant, of the moment, accessible and in touch with female consumer. Lipsy's heritage is a unique range of fabulous dresses and over the years the business expanded include full lifestyle offering with all of Lipsy's products having a distinct Lipsy Handwriting. In 2008 Lipsy ( was acquired by Next Plc (
Lipsy successfully entered into the international franchise market and opened in Dubai in 2012. Today Lipsy operates 70 stores worldwide with 15 new stores international franchise stores planned for A/W13 including USA, Middle East and South Africa.
Last Wednesday, 26th of February, at the Nawwara, JW Mariott Marquis Hotel Dubai, the High-street fashion brand LIPSY showcase their Spring-Summer 2014 collection of new season styles that are sure to add impact to any wardrobe. Lipsy is renowned for creating wearable catwalk inspired must-haves that quickly gain cult status. This season the brand is set to excite fashionistas and celebrities once again with a stunning new collection of fashion forward pieces that are sure to top every lust list!
Pandora- encapsulates the Lipsy Girl's confident attitude to fashion and her body. Slick contouring dresses and separates with daring prints and cut out details are key to this trend. Jewel tones and structured shapes give a fresh step towards Spring/Summer 2014.
Secret Garden- inspired by festival chic style this focuses on statement separates that will add a fresh 2014 look to your daytime wardrobe. Key designs include, fringing, lightweight embellishment and pastel floral prints.
Flower Press is inspired by striking techniques such as 3D flower detailing, lace, and clusters of hand embellishments. The range is tailored towards our lipsy girl with a vibrant personality who loves her girly feminine dresses and cute separates. Fuchsia pink and watermelon tones sit back with navy and vintage neutrals , offering a range perfect for spring with a bold, fun color palette.
Monochromatic- Black and white is back. The classic combination has been given a stylish modern twist with a sports luxe feel and sleek new design features. Bodycon is once again a key shape but with an edge with asymmetric hems. Fresh detailing includes metal trim finishes for fierce new look. This off the runway trend is your go-to look for instant timeless chic.
The Patisserie range is tailored towards our Lipsy Girl with a vibrant personality who loves her girly feminine dresses and cute separates. Macaroon pastel tones sit back with black contrast details and vintage neutrals. The collection offers something for everyone and is perfect for the lead up to summer 2014. Striking techniques such as embellished lace, clusters of hand beading and contrast black trims against pastel are keep.
The Kardashian Kollection for Lipsy is a premium and trend driven collection that draws upon all three sisters’ individual style, from Kourtney’s eclectic mix, Kim’s glam elegance and Khlo√©’s rock chic look – delivering something special for every style fan.

with Ella and Natasha of
with the ever gorgeous Robyn Percy of Landmark Intl.
stunning ladies of the night, Laura and Natalie Sabel
with Tamara Clarke of , Mohammad Mondal of and Sam Francis of
isn't she lovely? Sam Francis of
finally met Tamara of Abu Dhabi fashion and techy blogger
with Jam of
stunning chic Natasha Northcote of and her  gorgeous cousin  Ella

Follow them on Instagram @LipsyUAE