Tuesday, March 18, 2014

JNBY Spring-Summer 2014

Well known edgy urban brand JNBY has arrived to the UAE with it's first Flagship store opening at City Walk.
 
JNBY was established in 1994 led by the creative director Li-Lin, one of the pioneering designer based enterprise in China. JNBY stands for Just Naturally Be Yourself. The brand is inspired by music, art and architecture.
 
Successfully launched in China with over 600 stores alone, and many other stores located internationally such as in Japan, U.S, Canada, UAE, also recently launching at Paris and Selfridges in the UK.
 
The flagship store interior is an industrial post-modernism design, which is influenced by the fast paced urban concrete jungle. JNBY's unique ceiling suspended hangers that are located in the corners of the store.
 
 
 
 
Spring/Summer 2014 collection has a construction theme, which inherits minimalism, and inspires from explicit external profile to internal rich and multilayered structure and line sense of architecture. This season the JNBY GIRL is comfortable in her own skin, the line is simple and edgy with mix of fabrics like crinkled linen and silk.
 
Its all about organic and nature.
 
with The very stunning Hoori Ghavimi,owner of PGH Gen. Trading/ CREA Concept & JNBY UAE
catching up with Clare Geeves  www.clareandthecity.com
 
Huda Zainy and Matthew Russell from Lens Studio follow them on Instagram @lensography
 
JNBY, meaning Just Naturally Be Yourself, is a Chinese brand that originated in 1994 in Hangzhou, the Chinese textile capital. The founder and creative director Li Lin envisioned a fashion line that would make a statement thorough innovative design, showing personality though natural creativity. The brand is continuously growing over 600 stores worldwide.
 
The clothes are all made with natural materials and are environmentally friendly like cotton, wool and silk, which are staple materials for the brand.
 
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