Saturday, April 19, 2014


Montblanc Black & White Week, Dubai, UAE. Monday, 14th April at the Rira Gallery, DIFC The Style Choreo was exclusively invited for the launch of the Montblanc 2014 Collection in the presence of Global CEO Mr. Jerome Lambert in celebrating  90 Years of their Meisterstuck.  

Mr. Jerome Lambert, elaborate the history of the fountain pen and how the engraved numbers connects to each other, that the 90 is the anniversary of Meisterstuck and when you flip the pen you will see is 06, which was the year Montblanc founded in 1906.

True to the “Meisterstück spirit”, the Meisterstück Collection features the quintessential 149 Fountain Pen, the Classique and LeGrand Fountain pens and a Rollerball and Ballpoint, each artfully crafted with red gold fittings. Comprised of Fountain Pen and Rollerball, the Limited Edition 90 Collection features exquisite designs with a cap ring set with 90 diamonds and elegant guilloche engraving. A Special Edition assortment of writing instruments further highlights Montblanc’s savoir-faire Fountain Pen, Rollerball and Ballpoint Pens in Classique sizes. 

 Skeleton Fountain Pen also celebrates this anniversary, paying homage to the first Skeleton Pen created in 1999 for the Meisterstuck 75thanniversary, the pen comes with delicately skeletonized, ruthenium-plated cap and barrel, topped by a quartz Montblanc emblem. Each of the collections further ‘write’ the story of such a timeless icon and the Meisterstück encompasses the pioneering innovation and spirit of the original Meisterstück with the finest craftsmanship, traditional techniques aesthetics and functionality.

Montblanc CEO, Jerome Lambert

While styles come and go, fashions evolve, and a culture of smart technology permeates society, the Meisterstück remains almost unchanged and maintains its iconic status achieved soon after it first appeared in 1924 in Hamburg, Germany. With its instantly recognizable refined aesthetics, it is a statement of style and a symbol of timeless elegance.  Building on this heritage, not only does the Meisterstück rank among the world’s most famous luxury icons, today it continues to assert Montblanc’s savoir-faire and vision for the future of luxury writing instruments.

The Montblanc Meisterstück Collection will be available from April 2014 in Montblanc boutiques worldwide. For further information visit

For over 100 years, Montblanc has embraced the traditions of lasting value and exquisite craftsmanship. The Maison’s uncompromising principles of design, style, quality and workmanship have allowed them to create heirloom collections that are passed from generation to generation. The iconic Montblanc emblem is a symbol of excellence – the pinnacle of luxury writing instruments, timepieces, jewelry, leather, fragrances and sunglasses – and with its roots in writing, the brand has made an enduring commitment to encourage excellence through cultural initiatives. Through various international activities, the company makes a creative contribution to modern cultural life: Montblanc itself writes a small piece of cultural history. 

Dapper gentlemen from Esquire Middle East, Signe Magazine and stylish press people join together to witness the marvelous launch of The Meisterstuck in the Middle East. 
SIGNÉ Magazine, Daniel Giacometti Managing Director, Roshin Rahman Marketing Director and Azeem Sharaf Operations Director, Ad Maiora Media

with Andrew Wingrove, ESQUIRE Middle East

Mark Ross channeling monochromatic look at the event.

Special thanks to this gorgeous lady beside me, Ms. Richelle Fosberry of MOJO PR for the exclusive invite. 

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