Monday, April 14, 2014


FASHION FORWARD (FFWD) aims to be the definitive fashion platform of the Middle East- a fashion movement that highlights strengths, inspires and nurtures industry growth and it wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region.
FFWD includes numerous of catwalk presentations from top regional designers, inspiring talks and panel discussions led by global industry experts and fashion academia, as well as entertainment, through a string of social events and parties.
The event concourse also includes an assortment of accessory designers in the form of The Garden as well as The Fashion Gallery and Fashion Café.
10-13 APRIL 2014 FFWD Season 3, at the Madinat Conference Center, Madinat Jumeirah the most glamorous fashion event of the season open its door for all the fashion enthusiast in the Middle East, Dubai.


with Nisa Tiwana of  

Gorgeous Natasha of

12th of April, the Day 2 of Fashion Forward S3,  I got the chance to attend one of the runway show which is, VELSVOIR X PATRICK HELLMAN

"Velsvoir is the story of 3 brothers who accidentally redesigned the bow tie.

Officially launched in early 2012, Velsvoir specializes in luxury accessories for him and her and caters to a discerning clientele who seek exclusively crafted products with a distinguished design. Each piece is handmade in London.

The brand started with one tweet and in the space of few weeks, rapidly grew a dual presence in London and Dubai.

The past few months have seen a number of high profile sportsmen, celebrities, entrepreneurs, musicians, bloggers and style curators dress in Velsvoir. The brand has been spotted in New York, Paris, Singapore and Mumbai to name but a few of the international cities where Velsvoir has built a following.

Velsvoir was privileged to showcase on the British Fashion Council accredited off- scheduled show at London Fashion Week for SS13 & AW13. 

Velsvoir also debuted at London Collections: Men for SS14, collaborating with esteemed English Tailor, October House with a series of Cotton Paisley Neck Ties and Pocket Squares for the modern day dandy. Velsvoir followed this up with a presentation for AW14 with German Tailor, Patrick Hellman, presenting a collection of suits and accessories for the evolving sartorial gentlemen.

Adding a bespoke service for a private clients (Velsvoir Noir) and a sustainable division (Velsvoir Verte) focusing on ethical design and production has enabled Velsvoir to create a series of products beyond the bow tie. This has enabled Velsvoir to collaborate with a number of respected brands, designing bespoke staff uniforms for Sketch Bar & Restaurant, Café Royal Hotel and GQ Bar Dubai."


Absolute well-made bow ties and other bespoke dapper pieces which really suits my style. From the start till end, its literally raining of patterns and designs. Incredible well choreograph catwalk by the amazing models who indeed showcase the greatness of each outfit.

Dope suspenders, eye- catching mix of colors and designs on the bow ties that are really impeccable. Pocket squares that really stand out. Bespoke suits and well- tailor blazers for ladies and gentlemen at its finest.

Internationally renowned model Shaun Ross walked exclusively for Velsvoir

Runway Photography courtesy of


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