Sunday, May 25, 2014


Harvey Nichols - Dubai will be hosting the Digital Design Studio from May 12th, 2014 for four weeks. The temporary store will be located on Level 2 of Harvey Nichols - Dubai for one week, and then move to Level 3. Here customers will be able to create their own exclusive men’s or women’s t-shirt, with over three hundred unique images and patterns to choose from via interactive touch screens, and take it home in minutes.

Customers will be invited to select a background from a series of themed folders including abstract animals, plants, fruits, cakes, candy, architectural structures or landscapes, or they can choose a plain coloured background. The next step in the process is to add the foreground elements which, using touch pads can then be moved around to create the final design. Text can also be added to the t-shirts at this stage, completing the one-of-a-kind design. 

The expert staff will then skillfully place the t-shirt on a heat press for customers to watch their garment being created in front of them, with the finished product ready to take home immediately.  

Staff will be on hand to guide customers through the process and explain the full options the technology has to offer.

As well as the extensive bank of images available on the system, Harvey Nichols - Dubai have partnered with locally-based artist and designer Charlotte Hudders, best known for her bold, tropical prints, along with several winners from ‘The Sheikha Manal Young Artist Awards’ to include their designs as options on the system. 

Garment choices include a single-sided printed t-shirt, which will retail for 350AED and a double-sided printed t-shirt for 400AED.  

Design your own tees only here at The Digital Style Lab, pop-up store in Harvey, the amazing touch screen panels that allows you to choose a massive varieties of templates, patterns and more. Creation by Local Designers like Charlotte Chudders and Sarah Alagroobi which designs are so impeccable. 

Well, what do you expect of my design will be look like? Black and White and the tittle of my blog, The Style Choreo. 

I absolutely love it and especially i create and design it myself. So what are you waiting for guys? Its a must-have essential. Wanna add a personal touch to your wardrobe? then The Digital Style Lab has the answer to your queries. 

In just few minutes your "Designer Tees" is ready to wear! Dress up and style up. 

The awesome guys that helped me to create my design. 

Post your t-shirts for us on Instagram: @harveynicholsdubai #DigitalTshirt #MyHNDubai 

No comments:

Post a Comment