Tuesday, October 25, 2016 

 Sunday, October 16, 2016 

 Friday, June 3, 2016 

 Monday, February 15, 2016 

 Wednesday, November 25, 2015 

 Thursday, October 8, 2015 

 Wednesday, October 7, 2015 

 Wednesday, June 24, 2015 

This holy month of Ramadan looking fashionable is not an option its a must, with all this Iftar and Suhoor feast with sumptuous Arabic cuisines and gorgeous set-up of Tents, Hotel and Restaurants. We tend to dress- up at its finest looking so dapper and chic, fabulous at all times but not breaking the bank. F&F, as one of the leading budget clothing line in the UK owned by Tesco has made it to the Middle East market...

 Thursday, April 2, 2015 

The leading men's fashion magazine in the Middle East, ESQUIRE celebrate the launch of THE BIG BLACK BOOK Spring/Summer 2015 Season attended by the most stylish gentlemen in the region last 31st of March at China Grill, Westin Dubai. An impeccable evening filled of well- dressed dapper gents...

 Wednesday, April 1, 2015 

As summer already upon us and it will be a long one for sure here in Dubai, many brands already launched their newest collection and there's one brand that really tied up the knot of making on to the top of one of the best event ever! CALL IT SPRING definitely CALLS it a PARTY but not just a party but a Yacht Party, we are all mesmerize about the concept especially when i received the invitation with flying colours...

 Monday, March 30, 2015 

 "You don't always have to know where you're going, just enjoy the journey." amazing sense of style and personal mantra of Banana Republic's new creative director, Marissa Webb. As the brand launches its Summer 2015 Collection inspired by the palette and texture of the desert that really suits for the Middle East market, socialite influencers and some of the finest fashion bloggers in town gathered together in a highly anticipated launch party...

 Tuesday, March 24, 2015 

As the annual gathering of the most stylish influential and inspiring people in the Middle East collide at the GRAZIA Style Awards, in this year 2015 The Style Choreo was exclusively invited by Pandora Middle East to have a unforgettable moment thru out the event held at the World's tallest hotel, JW Marriott Marquis Dubai...

 Friday, March 20, 2015 

It was a bright shiny day and we are all dressed in white for the monthly celebration of Balearic White Day Party in the stunning PACHA Ibiza Dubai located at the Souk Madinat Jumeirah, in association with Moët & Chandon and music by Marshall Rico/Melohman/Nico. Most anticipated day party in Dubai attended by their most loyal guests, finest bloggers in town and member of the press...

 Thursday, March 19, 2015 

Gentlemen evening at GQ Bar is the best way to start the weekend, and to kick off let's start from the Gentlemen's Quarter pub in celebration of the new launch for the very first time of some of the best makers of dope dapper pieces like The Bespoke Dudes eyewear, Vintage Artisan and many more...

 Friday, March 13, 2015 

We were welcome by TED's Spring/Summer 2015, A wonderland where perspective is puzzling, water can be walked on and (day) dreams always come true. Last 10th of March at the Purobeach Urban Oasis, Conrad Hotel Dubai, such an amazing evening in style attended by stylish people in town. Witness a magical runway showcasing Ted Baker's latest collection...

 Thursday, March 12, 2015 

Last 9th of March at the VIP Lounge Fashion Avenue, The Dubai Mall we are exclusively invited by Billionaire Italian Couture to preview their Spring/Summer 2015 collection inspired by the Australian heritage culture. Luxury is to feel comfortable and unique in what you wear”. This is the style manifesto of Billionaire, the luxury ready to wear brand established by Flavio Briatore in 2005 in...

 Sunday, March 7, 2015 

 We got lost and wild as the legendary apparel known for their incredible boots and casual pieces Timberland celebrate the launch of their newest collection last 28th of February at the amazing Sahara Dessert wearing our rugged traveller outfits, it was truly a fascinating adventurous experience going to the dessert...

 Thursday, March 5, 2015 

Last 25th of February at the Level 40th of Media One Hotel, Dubai Media City the biggest joint brand press event to showcase their latest Spring/Summer 2015 collection such as New Look, Koton and Reiss my top go-to-shop brands on the list to get impeccable smart casual outfits to gorgeous dapper pieces...

 Tuesday, March 3, 2015 

Marks and Spencer launch a new range of fashion spring 2015 season, and to celebrate the arrival of spring Bashmesh warm, which carries with it a refreshing breeze and bright colors. Has been transformed into a new fashion range for each of the women and men of global fashion trends, to fashion a modern suitable for work and leisure as well as they are characterized by unmatched quality and amazing prices...

 Sunday, March 1, 2015 

Dapper Gentlemen gathered all together at the Mint Leaf London Dubai last 25th of February to celebrate the launch of Christian Louboutin's Mens SS15 Timeless Collection at its finest. As expected the collection are absolutely stunning, from gorgeous shiny leather slippers to deadly stylish spikes one in black and brown with that impeccable brogues to awesome Chelsea boots...

 Friday, February 27, 2015 

It was a lovely afternoon as Tommy Hilfiger launched their new Spring/Summer 2015 collections at the Meydan Beach Club, The Walk, JBR last 24th of February attended by the most loyal guest, finest bloggers and other member of the media, we all enjoyed browsing the lovely collections from Menswear, Womenswear to childrenswear...

 Wednesday, February 25, 2015 

It was indeed a lovely Parisian Afternoon in Paris at Laduree in The Beach, JBR as CERRUTI 1881 launched their Spring/Summer 2015 collection of timepieces and jewelries. Cerruti is a fashion house founded in 1967 in Paris by the Italian stylist and fashion designer Nino Cerruti...

 Thursday, February 19, 2015 

What will be more fancier than to have a private viewing of the 2015 Spring- Summer collection of your favorite shoes & bag brand, P E D R O. I've been a huge fan of this Singaporean brand ever since when i was in the Philippines, i absolutely love the uniqueness design, very Italian inspired which really speaks my style...

 Wednesday, February 18, 2015 

Last Tuesday, 17th of February in Meydan Beach Club, H&M finally unveils the Spring 2015 collection with a bang! Urban masculine outtake from leather biker jackets, neoprene sweaters with futuristic graphitee to dapper street pieces and androgynous style...

 Tuesday, February 17, 2015 

 The transition of winter to spring is already upon us, though the climate in Dubai is not that quit chill most of the times its summer here which i am getting used to it. Living in this city brought me such a great pleasure in terms of the wide range of brands that i work with thru collaborations and attending press previews for the blog such as CLARKS, Shoemakers since 1825...

 Friday, February 13, 2015 

Last 11th of the love month at the Radisson Blu Rofftop, Poolside, Dubai Media City what a impeccable venue to launch the 2015 Spring collection of MAX Fashion, one of my fave brands here in the Middle East for its exceptional style, comfort and definitely always on a budget, practicality in style...

 Thursday, February 12, 2015 

As the season transitioning from winter to spring here in Dubai, slowly getting rid of that chunky jumpers and knitted outerwear, it is time for the floral prints and pastels add to that are cotton and linen. Dramatic monochromatic ensembles, fringe, tassels, laces and a lot more for ladies closet and build a brand new wardrobe like a Kingsman Secret Agent with the dapper pieces that i absolutely love from non other than RIVER ISLAND and for the very first  in the Middle East they just had a press day last Wednesday...

 Wednesday, February 11, 2015 

NEXT Dubai has finally launched their Spring - Summer 2015 collection last 10th of February at The Dubai Mall, they showcase the collection in a mini- fashion show from Menswear, Womenswear and Children's wear that we all adore. They started with casual wear and end to my most favorite style the office/evening wear...

 Monday, February 9, 2015 
At the World's highest restaurant AT.mosphere in the World's tallest building Burj Khalifa, that always shine bright like a diamond in #myDubai, a Swiss leader for diamonds investments and online jewelry, exclusively launched their newest stunning meteorite collection "Heart of Planet" last 4th of February in celebration of the upcoming opening for Dubai market...

 Thursday, January 29, 2015 

Dune London, one of the UK’s most successful footwear and accessories brands, will unveil a SS15 ladies’, men’s and accessories collection tailored specifically for the Middle East further to two UAE flagship store refurbishments during the 4th quarter of 2014.  The brand will be focusing investments on the region in 2015 after a year of key, global store launches...

 Tuesday, January 20, 2015 

In celebration of Brooks Brothers Flagship Store grand launch in the biggest shopping destination in Abu Dhabi, Yas Mall together with Dubai based fashion bloggers and some media personalities in the region, we are all invited in a exclusive media lunch at Amici, Yas Viceroy Hotel with the presence of Brooks Brothers...

 Monday, January 12, 2015 

 My obsession with coffee even grew much stronger as Tim Hortons recently launched the new Dark Roast blend which joins the Company’s iconic Original premium blend. Loyal customers, media personalities and Dubai Bloggers gathered all together last 10th of January, at Skydive Dubai...

 Tuesday, December 30, 2014 

Swiss luxury watch manufacturer and Official Timekeeper of the prestigious Volvo Ocean Race, IWC and The Galleria on Al Maryah Island, The Style Choreo were invited to meet the outstanding men behind the ambitious Abu Dhabi Ocean Racing team. It is indeed a great pleasure to mingle with this two awesome gents, double Olympic medalist Ian Walker and first Emirati sailor Adil Khalid...

 Friday, December 19, 2014 

The end is just a beginning, before 2014 ends and finally leave us with enormous fab memories, SPLASH launches its Limited Edition 2015 Calendar last 18th of December at the gorgeous Palace Downtown's viewing deck with a spectacular view of the World's Tallest building Burj Khalifa and the iconic Dubai Dancing Fountain, with the presence of the Splash & Iconic CEO Raza Beig, beautiful Esha Gupta...

 Saturday, December 6, 2014 

The Emirates Dubai Rugby Sevens takes annually at 7he Sevens Stadium, and this year The Style Choreo and some of the finest bloggers here in Dubai collaborate with GAP Middle East for a exciting activity at their awesome colorful pop-up store in celebration of this epic event. We are all dressed-up so chic and well-put together in GAP and we had the chance to showcase our skills and creativity...

 Thursday, December 4, 2014 

One of my favorite high street brands in the Middle East just exclusively launch recently their Spring 2015 Collection at the gorgeous Lotus Lounge, Anantara, The Palm, ICONIC is a trailblazing retail concept of UAE’s Landmark Group. It is a first of its kind retail offering which houses a diverse variety...

 Tuesday, December 2, 2014 

BurJuman’s winter fashion event EMERGE kicked off last 28th of November with a twist. A breathe of fresh air, brought it up to the next level of expectation as the collection was showcase in a very different way instead of the usual catwalk fashion show, dancing and shaking it off models while having a dose of styles and wide collection, high-energy display of emerging street style trends from powerhouse of chic...

 Sunday, November 30, 2014 

The Esquire Man at his Best Awards ceremony is the region's most prestigious gentleman's event of the year, a star-studded black-tie dinner celebrating the achievements of men in the Middle East over the past 12 months. And this year we want you to get involved. The newly introduced readers' awards celebrate the best bars, restaurants, clubs, and events in the UAE, last Thursday, 27th of November...

 Monday, November 17, 2014 

Have you ever seen or experience a epic event that showcase a wide variety of shoe brands and fashion labels under one roof? SOLE DXB has it all for you! last weekend we are just so excited for the 2day trade/shoe fair event in the history of Dubai at the Dubai Design District (D3) World's next Fashion, Art & Lifetsyle Hub. It is the perfect timing and place for the local and international brands to launch their collections...

 Thursday, November 13, 2014 

Men should be more conscious of what to wear and definitely a well-tailored suit or blazer will absolutely turn a frat to fierce. It has been a huge trend being so dapper even in streets, where ever you are all across the country every single men either in fashion industry or a business man wear suits and blazers all the time, like myself, as a blogger or just a simple person i am so picky when it comes on choosing what to wear either by day or night. Attending events here and there, out and about with meetings and left and right photoshoots...

It was a bright sunny day and the weather is so perfect to have a exclusive launch in a Yacht, Jumeirah Beach with over looking of the stunning hotels along with the Burj Al Arab, after having a sight of a bespoke VIP event we headed for the re-launch of CONCORD's 1980's signature MARINER Collection...

 Wednesday, November 12, 2014 

It has been a great honor to be invited by the most anticipated company in the Middle East Ahmed Seddiqi & Sons, the leading retailer of Swiss timepieces across the UAE, celebrated 130th anniversary of Victorinox Swiss Army, with the launch of I.N.O.X timepiece last Tuesday, 11th of November at The Mine, Al Qouz...

 Tuesday, November 11, 2014 

The ultimate sexiest denim brand GUESS has make its way to the Fashion Catwalk in The Dubai Mall last 10th of November, we're they showcase their holiday collection in a power house fashion show in the presence of the glamorous super model Danielle and Boki Caboba all glammed up...

 Saturday, November 8, 2014 

It was suppose a #OBSunsetParty launch of SS15 Collection of Orlebar Brown last 7th of November, but apparently i was late, cause i came from Abu Dhabi for my Brother's Wedding. I find it perfect though cause i had the chance to witness the beauty of Meydan Beach Club at night time and surprisingly...

 Saturday, November 01, 2014 

The most epic fashion event in the history of Dubai, in collaboration of EMAAR and VOGUE Italia, the second edition VOGUE Fashion Dubai Experience. This year's event is not just one day but a three awesome fab days, started with a fashion show on the 30th of October at the Fashion Catwalk, The Dubai Mall, eight of the most talented designers on the fashion scene presented their collections, Asudari from Saudi...

 Friday, October 31, 2014 

Here in Dubai, Middle East in majority you cannot go outside without wearing sunglasses, aside from the fact almost the entire year is Summer, literally. And just right in time, The Style Choreo was invited by StickyGinger  to visit their HQ to preview LUXOTTICA's Eyewear new collections last 30th of Ocotber...

Everybody is just so excited such as my self for the opening of the Abu Dhabi's prime leisure, entertainment and business destination, Yas Mall. Located at the Yas Island within the proximity of other iconic hotspots such as Yas Marina Circuit, Yas Links, Yas Viceroy and the island's other 6 hotels. And the most exciting part is, they have a direct link to the World's Fastest Roller Coaster, Ferrari World...

 Thursday, October 30, 2014 

We went outer space last 28th of October to discover a new innovation, the future of shaving. As PHILIPS finally launched the new SHAVER S9000 here in the Middle East. The event was so futuristic and the sit-ups incredibly awesome, felt like we are literally in the outer space, surrounded by billion of stars...

 Friday, October 24, 2014 

The most awaited collaboration of all time has already reached Dubai, UAE. The Alexander Wang for H&M and The Style Choreo exclusively invited to browse the edgy sporty collection last 22nd of October at the Level 40 of Media One Hotel. The Alexander Wang x H&M menswear collection creates an urban wardrobe with the aspects and functionality of performance wear. The collection comprises 23 newly developed garments plus accessories and a line of everyday objects, infusing novelty and humor...

 Wednesday, October 22, 2014 

We cannot deny the fact that this generation is the #Selfie Era, we're each one of us will not complete the entire day taking picture on ourselves and of course #Selfies. Even Kim Kardashian published a book in favor of this new addiction. And this madness become more viral that even the biggest name in the industry already involved to this craze. Sharing this to your friends thru social media platforms, but have you ever experience that there are some instances that your images are cropped? Yes, we do all victim of this and Microsoft...

 Tuesday, October 21, 2014 

In celebration of the 36th Year of Sheraton Dubai Creek Hotel and association with OK! Middle East, last 15th of October a night of glamour and sophistication as the Grand Re-Opening of the Sheraton Dubai Creek celebrated by their most loyal guests, socialites and media personalities...

 Saturday, October 18, 2014 

The finest Polo looks for the new season set to an amazing backdrop of polo balls and sticks, last 17th of October the 3rd day of the Harper's Bazaar Arabia World of Fashion Mal...

 Thursday, October 16, 2014 

A fab night red carpet event at the White, Meydan Hotel, Dubai last 15th of October for the grand launch of PINGING U - a unique media platform encompassing essential layers, each layer guarantees a unique experience.  Categories like Fashion, Lifestyle, Travel, Motors and Luxury will play pivotal roles to complete your one stop site for what your story is all about. A sanctuary for the pioneers, an inspiration hub...

 Sunday, October 12, 2014 

The Style Gallery is a boutique fashion event and a platform for Scandinavian fashion & accessory brands.The three day event will take place 8-10th of October at Cuadro Fine Art Gallery in DIFC. The Style Gallery will introduce brands already present in the market but primarily new carefully selected brands...

 Thursday, October 9, 2014 

French night at Atelier M, Pier 7 Dubai St.Germain Party. Dancing and enjoying every beats while the models showcasing the new collection of Florette Paqurette , Do you speak St.Germain?...

 Monday, October 6, 2014 

GQ NAMES “BEST NEW MENSWEAR DESIGNERS IN AMERICA” FOR 2014 Gap Partners with GQ and Designers to Create Third Limited-Edition Collection, officially launched at The Dubai Mall last 2nd of October hosted by the Dubai Male Bloggers and The Style Choreo is one of them.  We are invited...

 Wednesday, October 1, 2014 

The leading men's magazine in the Middle East, Esquire in association with Cadillac Arabia threw up a impeccable Gentlemen Evening, where all of the finest and stylish gents in town gathered together with their partners and muses to celebrate the most anticipated unveiling of the sleekest Cadillac 2015 ATS ...

 Tuesday, September 30, 2014 

Banana Republic is back and better than ever…….Modern, cool, sexier, younger. Back with new shapes, new proportions, and a new Creative Director ready to shake things up, revealed a new look, anchored in the fresh styling point of view of the brand’s new Creative Director and Executive Vice President of Design, Marissa Webb...

A delightful evening, a night filled of glitz and glam as ALDO launched their latest collection in the Armani Ballroom, Burj Khalifa last 29th of September. Stylish night will never be complete without the highlights, the Fashion Show presented by dancers showcasing the pieces from the Autumn/Winter collection...

 Monday, September 29, 2014 

The Style Choreo was exclusively invited at the Clarks AW14 Collection launch in their new concept store in The Dubai Mall last 29th of September, with massive range of dapper shoes which i really really love and had the chance to bring home a pair from it, isn't it so amazing?

 Saturday, September27, 2014 

He has one of a kind talent, skillful and very creative mind, his videos went viral Global, who will not be amaze by the man behind his razor sharp scissor? The Master Shredder Adam Saaks, last 26th of September at the spectacular paradise of Al Maryah Island in The Galleria, the world-renowned T-shirt cutter and designer-to-the-stars Adam Saaks wield his razor sharp blade to create a series of jaw-dropping designs...

 Friday, September 26, 2014 

It was a super duper busy day last Wednesday, 24th of September. Why end it with a fantastic party right? Thanks to Rasha and Ragad of Pencell PR for inviting us to the #SuperdryDXB The Event: held at the Level 41 of Media One Hotel, Dubai...

 Thursday, September 25, 2014 

This summer, the whole world is your destination. Whether on the Riviera, that magnificent costal region running between the south of France and Italy, or in the sunny sandpit of Dubai, Vilebrequin will be there with you and the whole Family, last 24th of September at the new Dune Concept Store of Vilebrequin in Souk Madinat Jumeirah Dubai...

 Wednesday, September 24, 2014 

Monochromatic evening at the Ski Chalet, Kempinski Hotel Dubai as the Autumn/Winter Collection of MAX has been revealed and we discover the homegrown brand with an international following and enjoyed the evening, meeting the Ski Dubai Penguins - the original trailblazers. 

 Friday, September 19, 2014 

London Calling, Marks & Spencer theme for this Autumn-Winter '14 Fashion Show held at Waldorf Astoria, The Palm Jumeirah, Dubai last 17th of September, attended by the most influential socialites in town, finest bloggers and media. The beauty and contemporary sophistication of one of the World's celebrated cities, London...

 Thursday, September 18, 2014 

Last 17th of September at the Lila Café, MCN Bldg., Tecom, Dubai. NEW LOOK just launched their newest Autumn- Winter 2014 collection and a sneak peek of their new concept store, can't wait to see them on stores. Some of the finest bloggers in town joined together to check out the latest pieces and share what they think about...

 September 17, 2014 

BLOOMINGDALES #RockItDubai is such a success, at the Dubai World Trade Center Hall last 16th of September the stunning Autumn- Winter Collection hit the runway, definitely rock Dubai at its finest. Gorgeous laser show and orchestra theme music play in the background from the start, followed by the rock beats as the...

 Wednesday, September 10, 2014 

Brit style is the driving force behind Koton's AW14 collection, from the mods and rockers of the 60's to 70's punk! and The Style Choreo was present to witness the dapper dashing pieces in the flesh at the Icon Lounge and Bar, West Tower, Radisson Blu Hotel, Dubai Media City last 9th of September. W... 

 Monday, September 8, 2014 

A night full of glitz and glam as the Dubai’s premier department store Harvey Nichols presented a chic, sophisticated mood showcasing the key fashion elements of the Autumn / Winter 2014 season at the luxurious hotel, Sofitel on the legendary man-made island The Palm Jumeirah last 7th of September 2014.  The show was also the “avant premiere” ...

 Saturday, September 6, 2014 

A fresh and dynamic look at nature this Autumn for COS, The pleasure of utilitarianism and the unexpectedness of nature are the themes at the heart of COS for the Autumn Winter 2014 collection. Soft tailoring and organic textures are sharpened by functional details and the season's palette of earth tones - Utility green, sky blue and autumn suns- inspired by the autumn landscape. Proportions are played with and garments re-aooropriated. 

 Wednesday, September 3, 2014 

There has been an evolution in menswear as internationally the power of mens’ spend increases - it feels good to look good. Conversely the want for the flashy, over-logoed, overplayed has declined. Style arbiters are looking for the anti-show, the anonymous, clothing that speaks through both simplicity and quality...

 Tuesday, September 2, 2014 

Denim, leather and military, the foundations of DIESEL that fuel its creative DNA, define DIESEL's Fall Winter 2014 men's and women's collections. Inspired by contemporary and natural worlds, artistic director Nicola Formichetti edges the brand's core aesthetic into new ground for a lineup of formidable...

 Wednesday, August 20, 2014 

 Autumn- Winter is the best time bring out that stylish heavy texture clothing item in your wardrobe, and time for that layering session in front of your mirror, the time to showcase your styling skills. Yes, we are in Dubai and literally we don't experience that long winter season, but we still enjoy this kind of creativeness, and H&M has all of the key pieces...

 Sunday, August 17, 2014 

Remy Rue is an independent online store, created to provide like minded, self-styled people in the UAE, with a gateway to some of the world's finest and unique clothing collections. Started in Dubai by a small team of people who all share a mutual interest in fashion - our vision was to create a shop that would allow access to selected products that are not readily available in High Street Stores or Main Stream Shopping Malls.

 Friday, August 8, 2014 

Last Wednesday, 6th of August at the StickyGinger Office in Media City Dubai, Ted Baker just launch the AW14 collection in the theme of "Take The Lead" lots of prints, patterns and colors well, what do we expect from the amazing collections of Ted but always the best...

 Wednesday, July 16, 2014 

Last Monday, 14th of July at the Ramadan Tent of Sheraton Hotel Jumeirah, The Style Choreo was cordially invited by one of our favorite brand in the UAE, SPLASH in celebration of the Holy Month Ramadan, Media and Loyal Shukran Members gathered by SPLASH to have a wonderful Iftar, which is really spectacular. 

 Monday, June 9, 2014 

It was a privilege to be invited for the second time around by The Fierce Diaries, Blogger Nadya Hassan. One of the finest fashion blogger in Dubai, recently she hosted the Grand Opening of Mulberry Store in the Dubai Mall last Wednesday, 4th of June. 

 Thursday, June 5, 2014 

Summer is still around the corner and in fact it will definitely stays longer most especially we're in UAE, and Dubai as one of the Fashion & Shopping Destination in the World, were stylista's and fashion enthusiast on-the-list travel go-to. 

 Wednesday, June 4, 2014 

Berluti, the renown men’s footwear brand, hosted an exclusive champagne reception at Cuadro Art Gallery, DIFC Gate Village on Tuesday June 3rd to mark the launch of the brand’s ‘Father & Son’ exhibition shot in collaboration with photographer John Pocock. The exhibition was held in celebration of Father’s Day and reflected on the special connection between a father and his son.

 Thursday, May 29, 2014 

Inspired by the hazy British summers of our childhood, the English countryside and the posh but naughty film adaptation of The Go-Between, Aspinal of London is bringing the country to town with a collection of covetable contemporary classics.

 Tuesday, May 27, 2014 

On May 22nd 2014, Wetrendstyle, a fashion blog collective, organized an exclusive invite-only event for the local fashion blogger community at the club, Cirque Le Soir in collaboration with Anne Marie Inc. Fashion Blogging has come of age in other parts of world where thousands of blogs influence the daily conversation of what’s in style. The local scene has matured as well and about a hundred bloggers converged at the Cirque Le Soir to show their strength in numbers.

 Friday, May 23, 2014 

The Summer Court Attack Limited Edition Collection, exclusively available at Level Shoe District is driven by court inspired silhouettes that embrace LACOSTE’s commitment to clean lines and premium materials.

 Wednesday, April 30, 2014 

ORIGAMI Workshop at the Marc by Marc Jacobs store in the Mall of The Emirates last Monday, 28th of April, hosted by The Fierce Diaries Nadya Hassan.
Filled of fun and surprises, sweet treats and gifts. Marc by Marc Jacobs launches their newest collection, The Origami. 

Sunday, April 20, 2014

The event was attended by the Berluti team from Paris as well as top UAE editors.
Guest enjoyed cocktails and canapés while being dazzled by a trunkshow that showcased the brand’s new ready-to-wear collection as well as its trademark shoes and accessories. Alessandro skillfully guided guests through each outfit in the collection, describing his inspiration for each design as well as the workmanship that went into the collection.

Saturday, April 19, 2014

Montblanc Black & White Week, Dubai, UAE. Monday, 14th April at the Rira Gallery, DIFC The Style Choreo was exclusively invited for the launch of the Montblanc 2014 Collection in the presence of Global CEO Mr. Jerome Lambert in celebrating  90 Years of their Meisterstuck.  

 Monday, April 14, 2014 

FASHION FORWARD (FFWD) aims to be the definitive fashion platform of the Middle East- a fashion movement that highlights strengths, inspires and nurtures industry growth and it wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region.
FFWD includes numerous of catwalk presentations from top regional designers, inspiring talks and panel discussions led by global industry experts and fashion academia, as well as entertainment, through a string of social events and parties.

 Wednesday, April 9, 2014

Francesco Smalto is a french bespoke and masculine luxury ready-to-wear label established in Paris by Francesco Smalto in 1962. For the last 50 years, and with over 30 artisans and master tailors, Smalto has been perpetuating the bespoke tradition in its Parisian atelier. In 2012, "Francesco Smalto- 50 years of masculine elegance" was published the same year Smalto was received the State-awarded "Entreprise du Patrimoine Vivant" label honouring heritage skills in France. The Smalto collections are distributed in over 140 retail points throughout the world and on . Since 2013, Francesco Smalto is the official tailor of the French Football team- 

 Monday, March 31, 2014

THE ART OF FASHION- art, arts and all about arts, a night of glamour and artistry, as SPLASH reunited the elite circle of high society, VIP and VVIP, press people, well- renowned designers' and ofcourse the Fashion Bloggers, last 28th of March in the magnificent Dubai Studio City, the most awaited Runway Show of the season launch the spectacular range of arts, patterns and impeccable designs that Splash are really known for.

 Sunday, March 23, 2014

A enchanting and glamorous evening with the season's sought after looks, mocktails and live entertainment, The official Grand Opening of the newest shopping destination located at the heart of Abu Dhabi, what once was the heart of shopping...still is. Kicked-off with a Floral Garden theme Catwalk Show, participated by the most promising retail labels like the House of Fraser, Eden Park, Sacoor Bros., Marciano Guess, DKNY, BEBE, Ted Baker, GAUDI, BCBG Maxazria, Karen Millen and many more. Abu Dhabi's Fashion Week that only happen in one night, truly marvelous and fabulous runway, epic Parisian vibes at its finest. Influential fashion savvy, elite group of circle, media and VIP Bloggers gathered to witness the spectacular exclusive event of the season. The World Trade Center Abu Dhabi (WTCAD Mall) Spring Fashion Show 2014

 Thursday, March 20, 2014 / INTERVIEW

From City Financier to the "King of Cufflinks" and jewelry trendsetter; it seems a mighty leap for anyone to make- but for Robert Tateossian, a man whose international upbringing and love of travelling the world over has provided design inspiration, the transition was natural. Born in Kuwait and educated at French schools in Rome, Tateossian (who is fluent in seven languages) studied international finance at the prestigious Wharton School of Finance in Pennsylvania, before embarking on a successful career with Merrill Lynch on Wall Street and in the City of London.

 Monday, March 10, 2014

Fashion's foremost enigmatic showman, Ted Baker, has set the stage in Capsule Arts, Al Quoz, Dubai, UAE last 5th of March, for a gloriously glamorous and decidedly dapper collection of stylish thrills and frills this spring summer.
 Let us dazzle with exquisite tailoring...astound with the finest of fabrics...and enchant with a beguiling blend of irreverent menswear, sumptuous womenswear and seductive accessories- all designed to enthrall and entice in equal measure.

 Thursday, March 6, 2014

REISS has recently launched their Spring- Summer 2014 collection with a nod to the French Riviera lifestyle of the 50s and 60s, at the magnificent paradise of Meydan Beach Club, JBR, Dubai last Wednesday, 5th of March.
The official debut of the well-tailored, stylish snapshot of high society style from around the globe. With the presence of the legendary dapper gentlemen David Reiss, whom i interviewed earlier before the launch of the amazing collection.

 Thursday, February 20, 2014

19th of February, A night full of glitz and glamour as unites the Dubai and Abu Dhabi Fashion & Lifestyle Bloggers, Designers and talented elite of circle at the most promising and stylish place in town, The Cavalli Club Lounge & Restaurant. CAVALLI 54 transported us to a time of glamour, sophistication and decadence.

 Wednesday, February 12, 2014 

From City Finacier to the "King of Cufflinks" and jewelry trendsetter; it seems a mighty leap for anyone to make- but for Robert Tateossian, a man whose international upbringing and love of travelling the world over has provided design inspiration, the transition was natural. Born in Kuwait and educated at French schools in Rome, Tateossian

  Saturday, February 8, 2014 

This season, sport merges with the needs of the city wardrobe, rewriting the rules once and for all to proclaim the Lacoste style: Perfect everyday fashion items for both casual and more formal occasions, sportswear is back- more strongly than ever-

 Saturday, February 8, 2014
HOGAN is pleased to announce Jamie Dornan as the new face of the Spring- Summer 2014 Campaign.

 Thursday, January 30, 2014

Last Wednesday, 29th of January at the Level Shoe District, The Dubai Mall. GEOX Breathes just launch their Spring- Summer 2014 Collection at its finest.
The stylish Italian label unveils its new range of ultra high tech and attention on grabbing shoes for men who demand both performance and style.

 Monday, January 20, 2014 

A resolutely straight line intersects another resolutely straight line. On a tennis court, the calibrated rigor of the stroke and the sharp whiteness of the line compose the space. For LACOSTE this season, everything begins with this line, a line that is also reminiscent of modernist ARCHITECTURE: all lightness and transparence. Lightness is indeed the real focus of this carefree summer. Materials are light, their volumes softening and stretching. Colors bring freshness, and trompe-l’Œil creates seductive flesh-revealing juxtapositions.


ICONIC Spring'14 Collection Press Preview


LOEWE men's F/W collection press preview

CH Carolina Herrera Press Preview




MARCIANO by Guess at the World Trade Center Abu Dhabi #WTCAD

H.E. by Mango F/W13 Collection Launch #VFDE

H&M "The Mauritz Archive Collection" F/W13 Launch #VFDE

GUESS F/W13 Collection Launch #VFDE

KOTON A/W13 Collection Launch
NEW LOOK A/W13 Collection Launch

REISS A/W13 Collection Launch


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