Thursday, November 13, 2014


 It was a bright sunny day and the weather is so perfect to have a exclusive launch in a Yacht, Jumeirah Beach with over looking of the stunning hotels along with the Burj Al Arab, after having a sight of a bespoke VIP event we headed for the re-launch of CONCORD's 1980's signature MARINER Collection. With a newer innovation of pimping it up to catch up for their younger generation of consumer but still having the brand's DNA and heritage. 

 There's no other perfect place to launch the Mariner Collection but in the Marine itself thru a Yacht, isn't that so wonderful?

Out and about events, portering around Dubai with a nautical look
 This iconic collection has been updated to reflect a modern and beautiful sense of style. Inspired by the chic and sophisticated marina lifestyle, the new Mariner Collection captures the essence of today’s casual yet elegant dress code for both men and women, evoking the spirit of long evenings on deck filled with the taste and smell of the sea.
 Each Concord Mariner bears a distinctive wind-rose logo, a depiction of the graphic tool used by meteorologists to provide a succinct view of how wind speed and direction are distributed at a specific location. The wind-rose represents the Concord Mariner’s attitude of pointing men and women in the direction of the pleasures associated with marina life – time filled with a wealth of relaxed moments and an enticingly adventurous spirit.
 With angles and smooth, slim ergonomic planes composing a masterpiece of contemporary nautical delights intended for an unmistakably urban setting, this sleekly stylized collection has been extended for men to include a 41mm stainless steel automatic version with a sober anthracite dial and fine Sellita self-winding movement with a 42-hour power reserve. Its stainless steel counterpart sporting a gleaming silver-toned dial is equipped with an ETA quartz movement with 94-month battery life. Both models are water resistant to 50 metres and ideally suited to the needs of men who identify with the spirit of contemporary marina living.
 The Mariner line also now introduces two impossibly elegant ladies’ versions, one cool and monochromatic in solid stainless steel, the other remarkably versatile in steel with rose gold, both finished with diamond-set bezels. The gleaming white mother-of-pearl dials are detailed with 12 diamond indexes that hint of the pristine nautical vistas and sparkling seas whence Mariner comes.

 Positioned as a collection in the elegant sport chic segment, Mariner targets a younger clientele seeking an alternative watch with lots of personality. All four new iterations in this exciting line are finished with supple, ergonomic link bracelets that deliver Concord’s legendary style and comfort.
 The new Mariner Collection – a bold embodiment of the values surrounding life in the marina – today a unique, essential part of urban life. 

 CONCORD Watches Ambassador, Nouraldin  

Amazing Team of Strategies International 
Massive thanks for having The Style Choreo for the exclusive launch and well done for the very successful event. 
Mark Ross Argana (Official Photog of The Style Choreo)
Photography by Mark Ross

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