Thursday, November 13, 2014


Men should be more conscious of what to wear and definitely a well-tailored suit or blazer will absolutely turn a frat to fierce. It has been a huge trend being so dapper even in streets, where ever you are all across the country every single men either in fashion industry or a business man wear suits and blazers all the time, like myself, as a blogger or just a simple person i am so picky when it comes on choosing what to wear either by day or night. Attending events here and there, out and about with meetings and left and right photoshoots, its been my DNA now and put a mark on being so well put together wherever whenever i go. Its such a great opportunity that i got invited to check on ETRO's AW 14/15 collection last Wednesday 12th of November at the VIP Lounge, Fashion Avenue, The Dubai Mall. 
 Pleasure to meet Luca Zani, Franchising Manager of ETRO tackle the history of the brand and how it make to the fashion industry and become a well established label known all over the globe. Etro is New Tradition, the sum of artisan know-how and creative experimentation.
The venture began in 1968 when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, which he embellished with original designs and innovative colour ways.

In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.
In 1986 Etro launched the home accessories and complements collection, consolidating the brand’s life style concept. The creation of the Etro Perfumes division in the late 1980s was a natural consequence: today the collection extends to 24 exclusive fragrances and a dedicated boutique.
The 1990s saw the unveiling of Etro first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.

The VIP Lounge of the Fashion Avenue in Dubai Mall is such an amazing place to cater this kind of scenery and offer us such an incredible brunch, sumptuous canapés & fine refreshments for us to enjoy while browsing the impeccable pieces from the collection.

 Mark Ross, the official photographer of The Style Choreo looking so dapper a usual 

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