Monday, May 2, 2016


Starting from this season GUESS takes a stand, to be more conscious about the materials they use and how they are producing denim. This year, GUESS will publish its first sustainability report. They'll celebrate this opportunity developing a denim eco-capsule, respecting the brand DNA- sexy, young and iconic.
 This preppy dapper look is just perfect for the season, the combination of denim Eco-jeans and shirt with matching blazer, look so put together under the heat of the Arabian Gulf sun. Completed the look with this high-cut brown sneakers and this gorgeous timepiece with brown alligator leather strap that made it more sophisticated and elegant. 

 How GUESS want to do it?
- Reducing water consumptions required for treating garments
- Reducing heat/energy required and CO2 emission
- Using sustainable components such as Italian denim fabrics with high percentage of BCI cotton and recycled linings


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