Ahmed Seddiqi & Sons, the leading retailer of Swiss timepieces across the UAE, celebrated 130th anniversary of Victorinox Swiss Army, with the launch of I.N.O.X timepiece last Tuesday, 11th of November at The Mine, Al Qouz with an impeccable warehouse set up to look like a Victorinox Workshop with all the chains, bricks and all other stuffs to tests this latest innovation to bring the timepieces to the next level.
Senior representatives at Ahmed Seddiqi & Sons along with
Media personalities, socialites and some of the finest bloggers in town joined together to celebrate and embrace the toughness of the newest innovation that i think we've been all waiting for, the I.N.O.XDesigned to withstand unusual stress, temperatures and pressures, I.N.O.X has exceeded the standard certification tests of the Swiss watch industry!
Successfully pushing boundaries and imposing new rules on resistance, I.N.O.X. is tested to be capable to resist being driven over by a truck weighing 25 tons, temperatures shocks from -57 ° to +71 ° Celsius, salt spray corrosion or chemical attacks, a fall of 10 meters onto a smooth concrete surface, exposure to a flame at a distance of 5mm for more than one minute which corresponds to a temperature of +1,200 degrees Celsius , glacial cold, extreme conditions twice the height at which the airliners fly and this extraordinary watch will emerge unscathed after two hours in a washing machine.
The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand.
Kristle Haynes, Mark Ross and Natasha
Yusser and Fouad
with my gorgeous date, Kristle Haynes of Velvet Magazine and www.kristlehaynes.com
For more details visit www.seddiqi.com