Wednesday, November 12, 2014


 It has been a great honor to be invited by the most anticipated company in the Middle East Ahmed Seddiqi & Sons, the leading retailer of Swiss timepieces across the UAE, celebrated 130th anniversary of Victorinox Swiss Army, with the launch of I.N.O.X timepiece last Tuesday, 11th of November at The Mine, Al Qouz with an impeccable warehouse set up to look like a Victorinox Workshop with all the chains, bricks and all other stuffs to tests this latest innovation to bring the timepieces to the next level. 

 Senior representatives at Ahmed Seddiqi & Sons along with 
Victorinox CEO Alexander Bennouna 

 Media personalities, socialites and some of the finest bloggers in town joined together to celebrate and embrace the toughness of the newest innovation that i think we've been all waiting for, the I.N.O.X
Designed to withstand unusual stress, temperatures and pressures, I.N.O.X has exceeded the standard certification tests of the Swiss watch industry!

 Successfully pushing boundaries and imposing new rules on resistance, I.N.O.X. is tested to be capable to resist being driven over by a truck weighing 25 tons, temperatures shocks from -57 ° to +71 ° Celsius, salt spray corrosion or chemical attacks, a fall of 10 meters onto a smooth concrete surface, exposure to a flame at a distance of 5mm for more than one minute which corresponds to a temperature of +1,200 degrees Celsius , glacial cold, extreme conditions twice the height at which the airliners fly and this extraordinary watch will emerge unscathed after two hours in a washing ma­chine.

 The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintes­sence of the brand.

I.N.O.X. demonstrates a level of robustness never before achieved in watchmaking and is available in three colors:  black dial and strap, khaki green dial and strap, navy blue dial and strap.  

 Kristle Haynes, Mark Ross and Natasha 
 Yusser and Fouad
with my gorgeous date, Kristle Haynes of Velvet Magazine and 

For more details visit  

No comments:

Post a Comment