Monday, September 29, 2014


The Style Choreo was exclusively invited at the Clarks AW14 Collection launch in their new concept store in The Dubai Mall last 29th of September, with massive range of dapper shoes which i really really love and had the chance to bring home a pair from it, isn't it so amazing? 
 The great British retailer Clarks has selected Dubai as one of only three cities in the world to debut its new look concept store as the iconic British shoe brand continues to expand across the globe and introduce itself to an ever growing customer base in the Middle East.

Dubai is the first city in Asia to host the new design that features a contemporary retail design and layout while putting the brand’s British roots pride of place, featuring the Union Jack flag on the store exterior in the world famous Dubai Mall.

The new premium store features an upmarket fit-out including premium flooring, improved lighting and a patterned design on the on the walls. The space will showcase the Autumn Winter 2014 collection for men, women and children in a way that represents the stylish brand as much as the product.
 This dope dapper shoes went home with me as he wanted to be included in my collection, can't wait to style them and wear it on my next lookbook. 
 For the men’s collection inspiration has been taken not only from key seasonal trends but also from Clarks own unique and remarkable archive. Described as ‘the hand of Clarks’, it’s these influences in particular that have helped create a stylish men’s collection that combines the classic and the contemporary with the shoemaker’s craft.

Clarks has seamlessly bridged the divide between work, rest and play, between night and day, with a versatile and wearable collection. Distressed suede, antique finished and polished leathers are among the materials of choice. Head-turning looks and lines are at the heart of the collection. Add technologies like Clarks Plus, Active Air Vent, and GORE-TEX®, and you have the complete package for AW2014.
 During the event, dancing happy feet entertained us wearing some of the collection in a fun quirky way, showcasing style and elegance. 

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