Starting from this season GUESS takes
a stand, to be more conscious about the materials they use and how they are
producing denim. GUESS is proud to present GUESSECO
technology, able to reduce water consumption and the amount of heat/energy
required to produce clothing, thus cutting CO2 emissions. They'll
celebrate this opportunity developing a denim eco-capsule, respecting the brand
DNA- sexy, young and iconic.
From preppy dapper look to casual boy-next-door look on my second
look in collaboration with GUESS for the launch of its eco-capsule collection.
Throw on this 5 pocket slim jeans- low waist, straight leg and narrow on the
bottom, zip and button fastening, paired with a grey sneakers, top it off with
a slim graphic tee and finishes it off with a lightweight blue jacket and
iconic blue and gold timepiece from GUESS Watches
How GUESS want to do it?
- Reducing water consumptions required for treating garments
- Reducing heat/energy required and CO2 emission
- Using sustainable components such as Italian denim fabrics with
high percentage of BCI cotton and recycled linings
#GUESSECO
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