INSPIRED BY THE COURT SINCE 1933 - LACOSTE

SS15 NEW LOOK, KOTON AND REISS MENSWEAR

Last 25th of February at the Level 40th of Media One Hotel, Dubai Media City the biggest joint brand press event to showcase their latest Spring/Summer 2015 collection such as New Look, Koton and Reiss my top go-to-shop brands on the list to get impeccable smart casual outfits to gorgeous dapper pieces. Start building your wardrobe with this amazing collection that will be available in the store this coming week. 

Mark Ross of The Style Choreo, Sheida of SheidaFashionista, Andy of AndyScottFashion and Laura Carlson of TheLauraCarlson and Laura of BuyNowBlogLater (bottom picture)

ITS ALL ABOUT BESPOKE ETRO WAY

Men should be more conscious of what to wear and definitely a well-tailored suit or blazer will absolutely turn a frat to fierce. It has been a huge trend being so dapper even in streets, where ever you are all across the country every single men either in fashion industry or a business man wear suits and blazers all the time, like myself, as a blogger or just a simple person i am so picky when it comes on choosing what to wear either by day or night. Attending events here and there, out and about with meetings and left and right photoshoots, its been my DNA now and put a mark on being so well put together wherever whenever i go. Its such a great opportunity that i got invited to check on ETRO's AW 14/15 collection last Wednesday 12th of November at the VIP Lounge, Fashion Avenue, The Dubai Mall. 

 Pleasure to meet Luca Zani, Franchising Manager of ETRO tackle the history of the brand and how it make to the fashion industry and become a well established label known all over the globe. Etro is New Tradition, the sum of artisan know-how and creative experimentation.

The venture began in 1968 when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, which he embellished with original designs and innovative colour ways.

In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.

In 1986 Etro launched the home accessories and complements collection, consolidating the brand’s life style concept. The creation of the Etro Perfumes division in the late 1980s was a natural consequence: today the collection extends to 24 exclusive fragrances and a dedicated boutique.

The 1990s saw the unveiling of Etro first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.

The VIP Lounge of the Fashion Avenue in Dubai Mall is such an amazing place to cater this kind of scenery and offer us such an incredible brunch, sumptuous canapés & fine refreshments for us to enjoy while browsing the impeccable pieces from the collection.

 Mark Ross, the official photographer of The Style Choreo looking so dapper a usual 

For more details please visit www.etro.com 

LUXOTTICA PRESS DAY 2014

Here in Dubai, Middle East in majority you cannot go outside without wearing sunglasses, aside from the fact almost the entire year is Summer, literally. And just right in time, The Style Choreo was invited by StickyGinger  to visit their HQ to preview LUXOTTICA's Eyewear new collections last 30th of Ocotber, consist of the finest eyewear labels in the market from RayBan to Persol and Prada to Dolce&Gabbana and many more. 

LUXOTTICA is an Italian eyewear company. It is the world's largest eyewear company, controlling over 80% of the world's major eyewear brands. A global leader in the design, manufacturing and distribution of fashion, luxury and sports eyewear, today celebrates its commitment to serving the Middle East and its consumers as the company begins its second decade of direct presence in the region.

Luxottica products focus on design and quality and are known all around the world thanks to a strong and well-balanced brand portfolio. House brands include Ray-Ban, the world’s best known eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while its license brands include Bulgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Paul Smith, Prada, Salvatore Ferragamo, Stella McCartney, Tiffany and Versace.

OK! GALA NIGHT

Photography by Mark Ross 

What i wore: Suit & Pocket Square (ZARA), Shirt (REISS), Tie (H&M), Cufflinks (Tateossian London) 

A night filled of dashing gents and stunning ladies, as the Sheraton Dubai Creek re-Open in association with OK! Middle East set up a Gala Night Red Carpet event, were all their loyal guests and media partners come together for this spectacular evening. It was a Black Tie dress code, so expect that every guy is so sleek and dapper. And yours truly of course. 

This pin-stripe double breasted suit from Zara that i have for decades are so impeccable, paired with my Reiss white crisp shirt with rose gold collar pin that holds my H&M knitted tie are irrevocably intertwined. Accentuate it with just white pocket square and with a bit touch of luxe this remarkable stunning cufflinks from Tateossian London are just perfect to complete a outfit. 

SHERATON DUBAI CREEK GRAND RE-OPENING OK! MIDDLE EAST GALA NIGHT

 In celebration of the 36th Year of Sheraton Dubai Creek Hotel and in association with OK! Middle East, last 15th of October a night of glamour and sophistication as the Grand Re-Opening of the Sheraton Dubai Creek celebrated by their most loyal guests, socialites and media personalities such as The Style Choreo Team, Paul Ramos & Mark Ross enjoyed the evening in suit and tie while having sumptuous canapés & refreshments that the hotel restaurants has to offer.

 A wide variety of cuisines served in this exclusive event, and entertained by the amazing dancers & band.

 Clarita De Quiroz on the piano

 Gorgeous DJ at the Vivaldi 

 with Ivana Bruic CEO/Founder of AUSTYLE & Brand Ambassador of Stylist Arabia

Clarita de Quiroz, Mark Ross, Ivana Bruic & Katarina