Friday, May 23, 2014

LACOSTE SUMMER COURT ATTACK


The Return of the Court

The Summer Court Attack Limited Edition Collection, exclusively available at Level Shoe District is driven by court inspired silhouettes that embrace LACOSTE’s commitment to clean lines and premium materials.

To ensure the limited edition collection remains sincere to our heritage, Lacoste is re-launching two signature court-inspired shapes from the late 90’s. The Carnaby and Camden, the iconic and successful LACOSTE designs in the brand’s portfolio, form an essential platform to present court inspiration in a unique way.  The traditional laced Carnaby incarnation has been given a new slimmer form  for a sleeker profile. Camden, has been transformed into a more directional alternative-closure offering. The pack returns with two innovative executions on summer.



NEW CUP SNAKE
When the Summer sun goes down, the New Cup Snake Pack comes out to play long into night. Bringing an air of luxury to the table, LACOSTE present tactile nappa leather, vibrant shades and a faux snakeskin finishes to bring a premium 90’s vibe to the season.

 

The pure white sole unit and lace combo lifts the pattern and gives a vibrant, stand out look to the pack. Heat foil embossed croc branding and a popped spare lace option allow extra showmanship to be displayed on two heritage court inspired designs. 





NEW CUP MESH

The summer is coming and to launch into the warmer climes LACOSTE give two iconic silhouettes a technical treatment. Inspired by the need for lightweight and unlined construction, the New Cup Mesh Pack allows breathability, comfort and a most directional application of a classic court shoe. The uppers feature a specially developed open mesh fabric which perfectly juxtaposes with tumbled leather facings and binding wraps. Milk laces and outsole confirm the silhouettes link to heritage aesthetics.  




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