Tuesday, December 2, 2014


BurJuman’s winter fashion event EMERGE kicked off last 28th of November with a twist. A breathe of fresh air, brought it up to the next level of expectation as the collection was showcase in a very different way instead of the usual catwalk fashion show, dancing and shaking it off models while having a dose of styles and wide collection, high-energy display of emerging street style trends from powerhouse of chic, Saks Fifth Avenue, offering a refreshing spin on the latest urban men’s and women’s wear designs.

Creations by Saks Fifth Avenue’s designers caught the fancy of fashionistas with talented dancers taking the stage in a professionally choreographed show to sport casual ensembles from hot labels of the moment, such as rising star ΔDEEN - a contemporary New York City-based brand created by Rembrandt Duran, whose statement caps have been snapped on celebrities from Floyd Mayweather to Will.i.am.  

 EMERGE’s second weekend of shows will take place on 12 and 13 December, featuring more popular retailer brands at BurJuman such as Lacoste, Cerruti, Rivoli brands - Hour Choice and EyeZone, Escada, Marina Rinaldi, Liali Jewellery and Marc Cain. The fashion event closes with a one-off show of local independent emerging designer, including the launch of a new Afro-Retro collection by up-and-coming Dubai-based label Finchitua by Feiruza.

with the gorgeous chic of ZAMIRA by Zarah Amira

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