Thursday, March 12, 2015


 Last 9th of March at the VIP Lounge Fashion Avenue, The Dubai Mall we are exclusively invited by Billionaire Italian Couture to preview their Spring/Summer 2015 collection inspired by the Australian heritage culture. Luxury is to feel comfortable and unique in what you wear”. This is the style manifesto of Billionaire, the luxury ready to wear brand established by Flavio Briatore in 2005 in partnership with the Italian business company PERCASSI. Billionaire takes a precise challenge and brings the superior quality and attention to detail of couture to its ready-to-wear clothing and accessories lines. 
 Staying loyal to standards that have distinguished the Made in Italy trademark, every piece in Billionaire’s collection is carefully crafted by Italian artisans each of whom is an expert in his individual field; from the supplest exotic leathers to the finest Italian silks and cottons, to its wide range of prestigious cufflinks and buckles, Billionaire makes luxury its premise. 
 The colour palette of ochre reds and earthy oranges are an ode to Australia’s dramatic landscape such as Ayers Rock, whilst the ocean blues and soft greys are reminiscent of the majestic ocean life. In true Billionaire style, the vibrant Australia inspired colours have also been applied to the luxurious exotic skins featured this season. Exotic skin are repeatedly treated to ensure a supple and lightweight feel. This season’s iconic pieces are the yellow python biker jacket, the beige python bomber as well as the kangaroo jacket in a lustrous dark blue. 

 A particularly strong theme throughout the collection is the ancestral cultures and traditions of Australia, the Aboriginal culture. Iconic elements such as dot paintings and mythological symbols including tattoos and tribal masks are reimagined by Billionaire to create modern and original prints for blazers, t-shirts, silk shirts in a sleek black and white colour palette as well as more dramatic jewel tones. Scarves featuring tribal tattoos are incredibly translucent and lightweight, almost mimicking the appearance of tattooed skin.
 Sailing and the characteristic Australian nautical lifestyle have been re-interpreted by Billionaire in a unique way for this season’s sports and daytime wear. Nautical flags have inspired distinct all-over prints, snapped yacht rope is transformed into motifs and vessels form elaborate patterns. Sea fauna such as dolphins and jelly fish are seen in embroideries which adorn jean pockets and slippers. True to their typically opulent style, Billionaire pushes this nautical concept even further; with motifs and details of powerful high-speed catamarans of the Australian cup which are repeated throughout the sports line.

Billionaire adds their own unique twist by introducing formal wear in an exciting colour palette of pastels.  Featuring soft tweed jackets with sunbeam details, light wool suits in pale blue and cream hues, the formal wear is typically bold.
Further inspiration is taken from the strong romance between urban Australian cities and contemporary art, in particular Pop Art which is celebrated in Sydney’s cosmopolitan art galleries. This kaleidoscope of Pop Art inspired colours can be seen in the evening wear, with silk blazers and matching shirts adorned with the brand’s signature jewel buttons.

 Billionaire, The Woman
A reflection of the menswear collection, the Billionaire Woman continues the strong Australian motifs and unique prints in pastels and corals through to structured black silhouettes. Highlights from the collection include the snakeskin trench coat and the white jeans and matching jacket featuring an exclusive aboriginal style motif.

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