Sunday, October 16, 2016


Abu Dhabi lived four days of glam, glitz and fame with Yas Mall Fashion Week, attended by fashionistas, VIPs and guests from all over the UAE, who enjoyed an incredible fashion experience starting with an inspirational talk by Lebanese fashion designer Reem Acra, top daily fashion shows, an exclusive performance by Ragheb Alameh, followed by a lavish Gala event at Yas Viceroy Hotel.

The four days of Yas Mall Fashion Week were marked by a number of international debuts highlighted by the inaugural and extravagant show by luxury emporium Tryano. Next, a classic fall runway by Ted Baker reflected the latest trends for both men and women. Finally, combining an extensively rich array of dresses designed by artists from around the world, Esposa wowed crowds with its offering of couture gowns that were truly works of art.

Before that, Yas Mall Fashion Week brought fun, luxury, and glamour to Abu Dhabi. One of the biggest winners of the four-day event was Emirati designer Shamsa Saeed Khalaf Al Mazroui, who won the Aspiring Designer Competition, chosen by Reem Acra herself. Shamsa was awarded a trip and ticket to New YorkFashion Week from Etihad Airways, an exclusive photoshoot of her collection by an ITP publication, as well as the opportunity to display her work at luxury department store, Tryano store within Yas Mall.

Commenting Shamsa said, “I would like to thank Yas Mall for providing me with this wonderful opportunity. I honestly cannot even begin to express how I felt when I was handed the big prize on stage. It was a magical moment and I’m truly proud of the work that I’ve done. I’m so excited to be heading to New York FashionWeek, one of the top fashion destinations of the world. I would also like to thank Reem Acra for inspiring me through her elegant taste and for giving me the chance to get my foot into this ever-evolving fashionindustry.”

Trophies were also awarded to the first runner-up Arshia Khan and second runner-up, Katerina Nechyporenjo, chosen by Reem Acra from a shortlist of ten designers.  
Saoud Khoory, General Manager of Yas Mall, commented: “We’re truly proud of the outcome of Yas MallFashion Week this year. Yas Mall succeeded to bring four days of a great event with a spectacular performance by the superstar Ragheb Alama, a valuable participation of the renowned designer Reem Acra who selected the winner of ‘Design Your Way to the Runway’ competition, as well as amazing daily fashion shows. The event has definitely offered an exceptional experience to all the visitors of Yas Mall, fashionistas and families from different age groups and nationalities who enjoyed a series of exciting activities.”
Yas Mall, where it’s all happening! 

To engage with visitors, Yas Mall Fashion Week also featured beauty stations as hair and make-up stylists recreated the red-carpet looks or gave guests requested make-overs. Throughout the catwalk shows there were also competitions in which lucky winner were gifted shopping vouchers, whilst the catwalk collections were available to purchase in-store.

The second day kicked off in style with the latest evening wear styles of the iconic brand, House of Fraser, followed by Hoss Intropia, which presented its latest ethereal female collection of clothes, accessories and footwear. French brand, Maje, concluded the show with its edgy collections of darker colours and A-line cuts but stayed true to its Parisian boho look with its lace detailing and embroidery.

For the finale of Yas Mall FashionWeek, the catwalks featured the luxurious and ready-to-wear couture collections of Karen Millen, Weill and Esposa, ending the week in pure style. 

This amazing latest seasonal fashion collection runway concluded yesterday with a grand finale, as gorgeous international models entertained crowds of families and fashionistas by rocking the catwalk wearing Autumn/Winter-inspired looks from an array of retailers, including Esposa, Karen Millen, BCBG, Weill, Debenhams and Bebe.

For more information:
Twitter and Instagram: @yasmallad
Hashtag: #YasMall #YMFW

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